This year's Guerrilla Tactics examines how architects can craft a meaningful brand, sharpen their specialisms, and express their values in ways that truly resonate with clients, collaborators, and communities.
About the event
Guerrilla Tactics consists of an in-person conference event and access to over 7.5 hours of separate on-demand CPD via RIBA Academy; this year's event will also be available through live stream.
We鈥檒l consider the ingredients that make up a practice鈥檚 identity: not just a portfolio, but also workplace culture, structure, ethics, and social impact. As the profession faces economic uncertainty and shifting demands, the conference will explore how small practices can remain agile while holding fast to what makes them distinct.
This conference offers a unique networking opportunity, through a series of talks, discussions and panel sessions, you鈥檒l gain essential business skills and strategic tools to help you build a resilient, responsive, and purpose-driven practice. This year鈥檚 event promises a day of insight, inspiration, and real-world strategies to help shape the next chapter of architectural practice.
The quickest, and cheapest way of securing your space is to purchase a block booking ticket, which grants you access to both our live conference day and our Guerrilla Tactics 2025 CPD for a discounted price.
Book before Wednesday 31 August to receive our limited time early bird discount.
Speakers
We will be joined by a fantastic range of speakers including:
- Hari Phillips, form place聽
- Nicola Rutt, Studio MULTI
- Wongani Mwanza, Transition by Design
- Al Scott, IF_DO
- Kat Martindale, Architecture and Urban Research Office
- Jane Middlehurst, Homenotes
- Amy Poulsom, Homenotes
- Darren Bray, Studio BAD
- Saina Abdollahzadeh, Studio Tim Fu
- Juliette Mitchell, Author of The Storytelling Manual for Architects
- Ben Powell, Studio Manifest
- Katie Fisher, CARD Projects
- Adrian Malleson, RIBA
础驳别苍诲补听
9.30am Registration, welcome refreshments and networking
10am Introduction to conference, agenda, and housekeeping and intro to keynote
10.05am Hari Phillips, Form Place: Valuing Architecture
10.25am Nicola Rutt, Studio Multi: Small Practice, Big Ambition
10.45am Wongani Mwanza, Transition by Design: Radical Practice - How architecture cooperatives can transform the way we work
11.05am Coffee break
11.25am Al Scott, IF_DO: Living the Brand
11.45am Dr Kat Martindale, Architecture and Urbanism Research Office: Embedding Research in Small Practice DNA
12.05pm Tomas Millar, Millar Howard Architects: keynote
12.20pm Audience questions and panel discussion talks with Hari Phillips, Nicola Rutt, Wongani Mwanza, Al Scott, Kat Martindale, moderated by Tomas Millar
12.50pm Lunch
1.50pm Liz Webster, RIBA: Welcome back and introduction to Guerrilla Tactics sponsor
2pm Amy Poulsom and Jane Middlehurst, Homenotes: Empowered Clients, Empowered Practice: Building a brand around agency, not Just aesthetics
2.20pm Darren Bray, Studio BAD: Making Meaning: Communicating practice values with clarity and confidence
2.40pm Saina Abdollahzadeh, Studio Tim Fu: Human by Design: Practice in the AI Era
3pm Coffee Break
3.20pm Adrian Malleson, RIBA: Future Business of Architecture
3.30pm Juliette Mitchell, author of The Storytelling Manual for Architects: Flip the story
3.40pm Ben Powell, Studio Manifest: Foundations of Purpose - Values-driven practice in housing
4pm Katie Fisher, CARD Projects: Rewriting the Rules: Agency and advocacy for emerging architects
4.20pm Audience questions and panel discussion talks with Amy Poulsom and Jane Middlehurst, Darren Bray, Saina Abdollahzadeh, Ben Powell, Katie Fisher, moderated by Juliette Mitchell
5pm Closing words
5.05pm Networking drinks reception with freestyle mentoring opportunity
7pm Event closes
Thoughts from previous delegates
"This event is very important to me as a sole practitioner, Guerrilla Tactics gives me a truly inspiring array of works, experiences, guidelines, and ideas that ultimately encourages me to evolve as an architect."
"I walk away a better designer, with renewed confidence."
"There is nowhere else that prompts such a thorough review of our practice, changes, professionalism and many aspects of the way we work."
"An annual opportunity to review how we work, learn new ideas, and refresh ideas about the profession and role within it."